Category: Case Studies

Most people think soap is a commodity.You buy it for fragrance, lather, and price. But Ghar Soaps completely changed that perception. Instead of selling just another soap, they positioned themselves as a solution-driven brand focusing on de-tan and skin health. Their appearance on Shark Tank India Season 2 accelerated their growth, but the real story …

Read more “How to Sell a ₹200 Soap in a ₹20 Market: The Ghar Soaps Playbook!”

Most people thinkMakeMyTripis just a booking platform—flights, hotels, buses, and done. But that’s a surface-level understanding. MakeMyTrip didn’t win the travel market by simply aggregating options.They won by becoming a habit layer in the consumer’s life. They didn’t just capture demand.They engineered it. Demand Creation Over Demand Capture Traditional travel companies rely heavily on search …

Read more “How MakeMyTrip Engineered India’s Travel Demand (Not Just Captured It)”