The Attention Myth Most Brands Still Believe Here’s a stat that should bother you: The average person scrolls the length of the Statue of Liberty every single day. And yet, most brands still believe their biggest problem is reach. It’s not. The real problem is relevance. The Netflix Playbook: Context Over Content Take Netflix. They …
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Most travel brands don’t fail because of bad destinations.They fail because of bad demand strategy. Beautiful itineraries, competitive pricing, curated experiences —none of it matters if people aren’t consistently choosing you. In today’s market, travel brands don’t scale by selling trips.They scale by owning attention and shaping intent. The Real Problem: Travel is an Impulse, …
Read more “Why Most Travel Brands Don’t Scale (And What Actually Works in 2026)”
Most people think soap is a commodity.You buy it for fragrance, lather, and price. But Ghar Soaps completely changed that perception. Instead of selling just another soap, they positioned themselves as a solution-driven brand focusing on de-tan and skin health. Their appearance on Shark Tank India Season 2 accelerated their growth, but the real story …
Read more “How to Sell a ₹200 Soap in a ₹20 Market: The Ghar Soaps Playbook!”
Most people thinkMakeMyTripis just a booking platform—flights, hotels, buses, and done. But that’s a surface-level understanding. MakeMyTrip didn’t win the travel market by simply aggregating options.They won by becoming a habit layer in the consumer’s life. They didn’t just capture demand.They engineered it. Demand Creation Over Demand Capture Traditional travel companies rely heavily on search …
Read more “How MakeMyTrip Engineered India’s Travel Demand (Not Just Captured It)”